A) As a sociology teach, the term is relatively new and refers to any person or group who either seek/s out "fame in any way" or stumble upon it...AND..."savor" it as far as they possibly can, using that old "the end justifies the means" to their fullest advantage! "Go for it as long as you can in our society!" Take advantage....even with $$$$.
B) "FAD...or FASHION"...a hula-hoop or Pet Rocks were a FAD, coming up in full force and then subsiding. A FASHION comes up with full force and sticks around as another segment of our society. Blue jeans...min-skirts..."like"..."you know"....
C) Therefore, persons or groups do the same. Lady GaGa (GagGag) is milking her "power of celebrity" to its fullest extent, but look at her personal exhibitions of public polution and action. Gosh, what happened to the "balloon boy"? The U.S. Senate candidate from Georgia?
D) November of 2010..."Rent's Too Dam High! Party" in New York. Anyone remember this political party in November? And, especially, it's originator, leader and his unique facial hair? "Celebrityhood" became an instant recognizer for him! A dool was, overnight, brought out for sale. His expression, "Rent's too damn high!" became the celebrity expressionf for weeks!! Now the middle of December...what happened to his instant celebrityhood? Disappeared.....
E)
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